More followers mean more opportunity to grow your following. Growing your follower base with consistent, engaging, and quality content is the name of the game, and you want to make sure that you’re gaining followers who will share and engage with that content. They’re your fans, your champions, and your business. An engaged follower base can help you establish yourself as a thought leader in your particular space, which will help you gain more clients.Īs an individual or influencer, your Instagram followers are everything. Having a strong follower base shows your clients that you create content that people like to engage with. Growing your base of real followers on Instagram will lead to growing your business.Īs an agency, growing your Instagram follower base is important for establishing legitimacy and growing your area of influence.

This recipe has proven to be successful whether you’re a brand, agency, or influencer.

These REAL Instagram followers are the foundation of your growth as a business. They’re more likely to become lifelong customers and they’re more likely to be champions of your content and share it with their friends. These are followers who are genuinely interested in you and your brand. Real followers are followers who actually choose to follow you because they like what you stand for, what you’re saying, or what you’re selling. Here’s the actual recipe for success: more REAL followers = more sustained growth for your business. What would you rather have: 5,000 Instagram followers but 60% of them are fake accounts or bots, or 2,000 real followers who are die-hard champions of your content and products? But it’s not just about the number of followers.

Yes, follower growth leads to business growth. When it comes to Instagram followers, we all know the recipe: more = better, right? More followers mean more opportunities to generate leads, engage with fans, and establish brand legitimacy.

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